Top Beauty Trends

Everyday there seems to be a million new beauty fads. Something new that finds its niche in the market and has convinced us to forsake our old standby moisturizer, mascara, or hair color. This is the nature of marketing and it reflects in the relationship between consumer and brand. And while there have been countless fads that have fallen out of style, some have grown from small trend to a way-of-life product. This is the case of cruelty-free products. The idea to buy non-animal tested products started as a simple inconvenience and has converted into to a moral choice. Previously, animal testing was thought of as a necessity to test a product for harmful reactions. But these days, we realize that this is not the case. In addition, you no longer have to go to the small, hippie run specialty store to find your cruelty–free products. To find the latest and coolest cruelty-free products and look at this great website, My Beauty Bunny. Self-confessed beauty junky, Jen and her esthetician friend, Lea research and report on all the best cruelty-free products.

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